Xiaomi Nears 600,000 EV Deliveries as Founder Pulls First‑Gen SU7 to Make Way for New Model

Xiaomi says it has nearly 600,000 cumulative EV deliveries and reported over 39,000 cars delivered in January as it discontinues the first‑generation SU7 to prepare for a new model. CEO Lei Jun highlighted lab capacity, an expanded R&D workforce and a claimed CLTC range above 900 km for the new SU7, while pushing back on reports of poor used‑car values.

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Key Takeaways

  • 1Xiaomi reports January 2026 deliveries of more than 39,000 vehicles and cumulative deliveries approaching 600,000 since 2021.
  • 2The first‑generation SU7 has been discontinued as factories retool to produce the second‑generation SU7, whose R&D is complete and which will appear in stores from mid‑February ahead of an April launch.
  • 3Xiaomi claims the new SU7 will exceed 900 km under the CLTC cycle, positioning range as a primary competitive advantage.
  • 4R&D headcount at Xiaomi Auto exceeds 8,000, with about 800 staff focused on testing and validation across more than 100 lab rooms in four cities.
  • 5Lei Jun dismissed reports of a used‑car value collapse, citing a one‑year residual value of 86% for the SU7 in a recent industry report.

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Strategic Analysis

Xiaomi’s automotive push demonstrates how a consumer‑electronics incumbent can rapidly scale a capital‑intensive business by leveraging size, brand recognition and vertically integrated engineering. The decision to pull the first‑generation SU7 while bringing a supposedly longer‑range successor to market illustrates an iterative, product‑cycle approach more typical of smartphones than traditional carmaking. That strategy can lock in early adopters and accelerate feature parity with established EV players, but it raises two structural risks: margin pressure from aggressive pricing and feature investment, and reputational risk if claimed performance (notably CLTC range) diverges from real‑world experience. For international expansion, Xiaomi will need to translate domestic production prowess into consistent safety records, transparent residual‑value data and certifications that meet foreign regimes; failing that, its rapid delivery numbers could prove less durable than they seem.

China Daily Brief Editorial
Strategic Insight
China Daily Brief

Xiaomi’s carmaking arm marked a new milestone on 1 February when founder and CEO Lei Jun used a livestream from the company’s Yizhuang automotive lab to set out production and delivery figures while previewing a new generation of its flagship sedan. The company said its in‑house automotive labs number more than 100 across Shanghai, Beijing, Wuhan and Nanjing, an R&D team now exceeding 8,000 people and a testing-and‑validation staff of roughly 800. Xiaomi reported January deliveries of just over 39,000 vehicles and a cumulative delivery tally approaching 600,000 since it entered the sector in 2021.

Lei Jun confirmed that the first‑generation SU7 has been taken off sale as factory lines are retooled to produce the new edition. He said development of the second‑generation SU7 is complete and that the first show cars will reach stores from mid‑February, with a wider market launch slated for April after an early‑deposit phase that began in January. Lei argued that January’s sequential delivery dip was seasonal, and that the month’s shipments were driven largely by the smaller YU7 model rather than the outgoing SU7.

A headline claim from the livestream was that the new SU7 achieves more than 900 kilometres on the CLTC cycle, which Lei presented as Xiaomi’s founding objective: to build the longest‑range electric car in its class. He credited “two years” of iterative optimisation across efficiency and system performance for the gains, positioning range as a key differentiator in a crowded Chinese EV market where software, hardware integration and charging networks are ever more important.

The metrics paint a company that has scaled quickly from a consumer electronics giant into a mass automaker, but they also point to the tensions of that transition. Pulling the first‑gen SU7 from sale will inevitably compress near‑term supply, making month‑to‑month comparisons noisy. At the same time, a January haul of more than 39,000 cars in a traditionally slow month underscores a meaningful production and logistics capability, and a rapid path to volume that many other new entrants have struggled to match.

Lei Jun also used the livestream to rebut social‑media claims that Xiaomi’s used‑car values had collapsed, citing a China Automotive Dealers Association and Jingzhengu report that placed the SU7 at the top of pure‑electric one‑year retention with an 86% value rate. While that figure bolsters Xiaomi’s narrative that its vehicles hold value, residual‑value rankings are vulnerable to methodological quirks and to short‑term interventions by dealers or promotional programmes.

The broader strategic picture matters for international observers. Xiaomi is applying a vertically integrated product playbook familiar from smartphones to cars: heavy R&D, tight control of hardware and software, rapid iteration between generations and close inventory management. That approach can drive scale and margin compression, but it also risks quality and reputational fallout if production ramps outpace durable reliability or if promotional claims—about range or residuals—are treated sceptically by regulators and consumers abroad.

Looking ahead, the immediate test for Xiaomi will be whether it can translate a powerful supply chain and a popular domestic brand into sustained margins and exportable product quality. The second‑generation SU7 will be an important litmus test: if real‑world range and availability match Lei Jun’s claims, Xiaomi will strengthen its position among China’s leading EV challengers; if not, the firm could face sharper scrutiny over its valuation, dealer practices and long‑term resale performance.

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