China Rongtong Group launched a dedicated military service hotline, 956081, on Feb. 2 after a month of trial operation, marking a new phase in the company's role supplying services to the People’s Liberation Army. The number is open to all military units, servicemembers and their families and is billed as a centralised channel for policy consultation, business matching, complaints and feedback on a round‑the‑clock basis.
The service covers more than 20 categories of assistance offered by the state‑owned group, from hotel and barracks management to technology transfer and human resources support. Company chairman Li Wenqing framed the hotline as a tool to “listen to units and troops, respond to concerns in a timely fashion and accurately resolve problems,” with the explicit goal of improving satisfaction among units and individual servicemembers.
Rongtong says the centre will operate on a strict client‑centric model, prioritising fast, one‑stop handling: clear policy answers, staff who can address questions in a single interaction and rapid case resolution. The emphasis on 24/7 availability and professional case handling suggests an attempt to standardise and modernise the interface between a large civilian supplier and the PLA’s assorted administrative needs.
The rollout should be read as part of a wider civil‑military integration push: Beijing has been encouraging state firms to play a more active role in providing commercial and logistical services to the military while bringing those services under tighter administrative control. On the one hand, the hotline can streamline logistics and welfare services that affect morale and readiness; on the other, it creates another channel through which civilian enterprises and the Party are embedded in military affairs and information flows.