Joseph Tsai Says Jack Ma Once 'Fired' Him — and Signals Alibaba's New, Narrower Focus on AI and Cloud

At a Stanford Business School interview, Alibaba chairman Joseph Tsai revealed Jack Ma once removed him from an operations role early in Alibaba's history and described the company's renewed strategic focus: concentrate on e-commerce, expand AI and cloud (with an eye toward GPU demand), and deprioritize non-core assets. He framed these choices as pragmatic responses to market realities and the need for clear priorities.

Beautifully crafted nativity scene depicting the birth of Jesus with Mary, Joseph, and shepherds.

Key Takeaways

  • 1Joseph Tsai recounted that Jack Ma reassigned him from COO to CFO early on because he lacked operational experience.
  • 2Alibaba will focus on core e-commerce while increasing investment in AI and cloud computing, with AI seen as driving future cloud GPU demand.
  • 3The 2014 decision to list in New York was driven by liquidity and broad investor access; post-IPO Tsai moved from CFO to vice-chair and returned as chairman in 2023.
  • 4Non-core businesses like Ele.me are deemed strategically useful but not central, with Ele.me holding about 20% market share versus rivals' ~70%.
  • 5Tsai emphasized a culture of mutual trust and blunt feedback, arguing that avoiding hurt feelings can harm business performance.

Editor's
Desk

Strategic Analysis

Tsai's Stanford remarks are a window into Alibaba's post-regulatory recalibration and a signal to investors that the company intends to concentrate resources where it sees the highest strategic leverage: e-commerce and AI-enabled cloud services. That posture reflects lessons from the past half-decade — tighter Chinese oversight, capital discipline, and fierce domestic competition from Tencent, Baidu and Huawei in cloud and AI. Pursuing a GPU-heavy cloud strategy exposes Alibaba to international supply-chain constraints and U.S. export controls on advanced chips, so execution will depend on securing hardware, talent and partnerships. The cultural comments — privileging candour and contribution over blanket inclusivity — also suggest management will favor rigorous performance reviews and potential restructuring of peripheral businesses. For investors and competitors, the key question is whether Alibaba can translate concentrated capital allocation into faster AI adoption and commercial cloud growth without sacrificing its core marketplace strength.

China Daily Brief Editorial
Strategic Insight
China Daily Brief

Joseph Tsai, the chairman of Alibaba Group, used a public appearance at Stanford Business School to recount an early, formative moment: after joining the then-unregistered startup in 1999, he was briefly made chief operating officer and then "fired" by Jack Ma — reassigned as chief financial officer after three months because, Ma told him, he "didn't know how to run operations." Tsai said he had decided to join Alibaba after only an hour-long conversation with Ma, struck by Ma's leadership and ability to make and hold a team together when the company had little more than a domain name and a nascent website.

The anecdote was more than nostalgia. Tsai recalled the company's early resilience — roughly 15 roadshows in the United States that failed to attract investment — and a founding belief that the team should "do what it believed in, not what investors wanted." He also revisited the 2014 decision to list in New York rather than Hong Kong, saying the choice was driven by market liquidity and the desire for broad global investor coverage.

Tsai charted his own path inside Alibaba: he left the CFO role after the IPO to become vice-chairman and returned in 2023 as chairman to take a more hands-on position. Speaking candidly about strategy, he said the new management team has decided to concentrate on Alibaba's core e-commerce business while doubling down on cloud computing and artificial intelligence. He described AI as the engine that will drive future demand for cloud GPU capacity even as much of Alibaba's current business remains CPU-based.

The chairman was explicit about priorities and trade-offs. Non-core assets, he said, will receive lower emphasis, though he acknowledged some holdings retain "strategic value." He cited food-delivery platform Ele.me as an example: not central to Alibaba's core mission, but strategically meaningful, especially given its roughly 20 percent market share against rivals that command about 70 percent.

Tsai also offered his view of what he called the "Ali flavour" — a corporate culture built on mutual trust and candid feedback. He argued that excessive emphasis on not hurting employees can be a mistake for companies that must deliver results, and that leaders should be clear with staff if they cannot contribute to corporate objectives. The remark underscored a managerial pragmatism that Tsai suggests underpins Alibaba's recent strategic tightening.

For global readers, the episode serves as both human interest and a signal from one of China's biggest technology companies. Tsai's story about being relieved of an early operating role by Jack Ma humanizes internal power dynamics, while his strategic comments illuminate Alibaba's contemporary priorities: focus, AI-driven cloud investment and a willingness to prune peripheral assets in an environment that has demanded clearer governance and more disciplined capital allocation from Chinese tech groups.

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