X Submits Fix for Paid ‘Blue Tick’ as EU Considers Next Steps After €120m DSA Ruling

The European Commission says X has submitted a remedial plan for its paid ‘‘blue tick’’ verification after a December 2025 DSA non-compliance ruling that led to a €120 million fine. Brussels will assess the proposal while X faces additional deadlines to remedy ad-transparency and researcher-access breaches and pursues a court appeal.

A hand holding a smartphone displaying the Twitter logo outdoors, surrounded by greenery.

Key Takeaways

  • 1X has submitted a remediation plan for its paid ‘blue tick’ verification to the European Commission.
  • 2In December 2025 the Commission imposed a €120 million fine on X for DSA violations relating to verification, ad-library transparency, and researcher data access.
  • 3The Commission will evaluate the blue-tick proposal; X must submit remediation plans for the other two breaches by April 28.
  • 4X appealed the fine to the EU General Court in February but remains required to pay the sanction by March 16.
  • 5The case tests the DSA’s reach over platform business models, transparency obligations, and researcher access to public data.

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Strategic Analysis

This dispute illustrates the EU’s willingness to enforce the Digital Services Act against major US-owned platforms and to treat product design choices—such as charging for verification—as regulatory issues, not merely commercial ones. By pursuing penalties and conditional remediation rather than waiting for protracted litigation to conclude, Brussels signals that enforcement can be both immediate and iterative: companies can appeal in court but remain under regulatory constraints in the meantime. For X, the choice is stark: alter a monetisation strategy that has become a brand hallmark, or risk deeper sanctions and reputational damage in Europe. For other platforms, the case offers a blueprint: regulatory tolerance for platform innovation will hinge on demonstrable protections for user trust, advertising transparency, and academic scrutiny. Expect heightened legal battles, more detailed compliance playbooks from platforms, and potential fragmentation as companies tailor services to satisfy the EU while balancing business models elsewhere.

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Strategic Insight
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The European Commission said on March 13 that X, the social platform owned by Elon Musk, has submitted a remediation plan addressing its paid “blue tick” verification after being found non-compliant with the EU’s Digital Services Act (DSA).

In December 2025 the Commission issued the first-ever non-compliance decision under the DSA, fining X €120 million. The decision accused X of turning verification into a simple pay-for-status feature that is misleading by design, of failing to make its advertising library sufficiently transparent and accessible, and of denying eligible researchers public access to platform data as required by the law.

Thomas Renié, the Commission’s spokesman responsible for digital affairs, said the submission relates only to the blue-tick issue; the Commission will now evaluate whether X’s proposed fixes are adequate before deciding on further measures. For the two remaining breaches—ad-library transparency and researcher access—X must submit corrective plans no later than April 28, the spokesman added.

X announced in February that it had appealed the fine to the EU General Court but, the Commission stressed, the company is still required to pay the sanction by March 16. The dual track of legal challenge and continuing enforcement underscores the Commission’s intention to keep regulatory pressure on large platforms even while judges consider appeals.

The row over the blue tick is more than a cosmetic spat about logos. Regulators worry that converting verification into a paid product undermines trust and increases the risk of impersonation and misinformation on a platform that remains central to public discourse. The ad-library findings and closed researcher access go to the heart of the DSA’s goals: stronger transparency and accountability for online intermediaries whose services can amplify disinformation and manipulate public debate.

The outcome of the Commission’s assessment of X’s remedial plan will matter beyond one platform. If Brussels accepts a credible fix, it will signal that commercial features can be reconciled with DSA rules; if it rejects the proposal or demands more penalties, it will establish a tougher precedent for platforms that monetise verification or resist data access and advertising transparency requirements. Either way, the episode is likely to shape how global tech firms balance product decisions with regulatory demands from the EU and other jurisdictions watching closely.

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