Cracked Foundations: The Seven-Year Slump of China’s ‘Flooring King’

Dare Global, once China’s dominant flooring manufacturer, reported a 90.4% collapse in 2025 net profits, marking its seventh straight year of decline. Amidst negative cash flow and loss-making subsidiaries, the company faces growing criticism over high executive compensation and a lack of recovery strategy.

Skyline of Shanghai with modern skyscrapers under a bright sky and river view.

Key Takeaways

  • 1Net profit fell 90.41% in 2025, continuing a downward trend that began in 2019.
  • 2The flagship subsidiary, Shengxiang Group, swung to a massive loss of 132.7 million RMB.
  • 3Operating cash flow plummeted by 104.7%, indicating a severe liquidity and operational crisis.
  • 4Research and development spending was cut by 29% as the company prioritized cost-saving over innovation.
  • 5Chairman Chen Jianjun remains the highest-paid executive in the sector despite the company's financial deterioration.

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Strategic Analysis

The decline of Dare Global is a proxy for the broader 'post-peak' reality of China’s property-adjacent industries. As the real estate sector transitioned from a growth engine to a liability, downstream manufacturers like Dare Global failed to pivot toward higher-margin niches or diversify away from the residential volume game. The fact that profit has declined for seven consecutive years suggests that the company's issues are not merely cyclical but structural. Furthermore, the optics of maintaining industry-leading executive pay while cutting R&D and bleeding cash point to a governance culture that may be out of touch with the urgency of the firm's existential threat. For global investors, Dare Global serves as a cautionary tale of how quickly a domestic champion can become a 'zombie' firm when shackled to a declining property market.

China Daily Brief Editorial
Strategic Insight
China Daily Brief

For years, Dare Global (000910.SZ) sat comfortably atop China’s home improvement sector, earning the moniker of the 'Flooring King' through its ubiquitous Shengxiang brand. However, the company’s latest annual report for 2025 reveals a business in a state of controlled collapse. Net profit attributable to shareholders plummeted by 90.41% to a mere 13.34 million RMB, marking the seventh consecutive year of earnings decline.

This fiscal freefall is not a sudden shock but a chronic erosion of value that began in 2019. Over the last seven years, the firm has seen its growth trajectory invert, with year-over-year profit contractions accelerating from marginal dips to the current near-total wipeout. Total revenue for 2025 fell by 14.49% to 4.57 billion RMB, reflecting a broader malaise in China’s residential construction and renovation markets.

The internal mechanics of the company show deep structural strain. Four major subsidiaries are now loss-making, including the flagship Shengxiang Group, which reported a net loss of 132.7 million RMB. Furthermore, the company’s operating cash flow has turned sharply negative, decreasing by over 100% year-on-year. This liquidity squeeze suggests that Dare Global is no longer generating enough cash from its core operations to sustain its current scale.

Despite the dismal performance, corporate governance at the firm is under intense scrutiny. Chairman and President Chen Jianjun received a compensation package of 2.37 million RMB in 2025, the highest among major listed peers in the wood products industry. This decoupling of executive pay from shareholder value—at a time when R&D investment is being slashed by nearly 30%—raises significant questions about the board's strategic priorities and its ability to navigate a protracted industry winter.

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