Red Martyrdom Meets Modern Growth: Yiyang’s Strategy to Build the ‘Lovely China’

Yiyang County is leveraging the legacy of revolutionary martyr Fang Zhimin to drive a dual agenda of ideological revitalisation and 'high-quality' economic growth. By blending traditional loyalist values with modern industrial policy and immersive tourism, the county has become a model for the CCP's vision of 'Modern China.'

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Key Takeaways

  • 1Yiyang uses the 'Red Culture' of martyr Fang Zhimin as a central brand for both civic education and economic development.
  • 2The county has achieved top-tier status in Jiangxi’s high-quality development rankings, with GDP exceeding 20 billion RMB.
  • 3Educational programs at the Fang Zhimin Cadre Academy focus on emotional engagement to foster loyalty among government officials.
  • 4Tourism initiatives, such as fee-waivers for reciting revolutionary essays, integrate political ideology with the local service economy.
  • 5The local narrative synthesizes Communist history with Song Dynasty Confucian loyalism to create a sense of historical continuity.

Editor's
Desk

Strategic Analysis

Yiyang serves as a fascinating case study in how China’s rural interior is navigating the 'New Era' under Xi Jinping. The county’s success is not just about industrial output; it is about the effective 'commodification' of political virtue. By linking the 1930s 'spirit of poverty' with 2020s 'industrial modernization,' Yiyang addresses a critical challenge for the CCP: keeping revolutionary ideals relevant to a population increasingly focused on material wealth. Furthermore, the deliberate weaving of Song Dynasty scholars with Communist martyrs aligns perfectly with the 'Two Combinations' doctrine—marrying Marxism with traditional Chinese culture. This suggests that the future of Chinese governance lies in a highly localized, culturally-rooted form of nationalism that uses the past to legitimize the economic and political ambitions of the present.

China Daily Brief Editorial
Strategic Insight
China Daily Brief

Deep in the verdant hills of Jiangxi Province, Yiyang County is attempting a complex metamorphosis. Once a theater of desperate guerrilla warfare, the birthplace of the revered Communist martyr Fang Zhimin has rebranded itself as a living laboratory for 'high-quality development.' By weaving 20th-century revolutionary hagiography into the fabric of 21st-century industrial policy, local authorities are seeking to fulfill a nearly century-old prophecy of national rejuvenation.

Fang Zhimin, executed by the Nationalist government in 1935, remains a pillar of the Chinese Communist Party’s moral pantheon, celebrated for his asceticism and his seminal essay, 'Lovely China.' Today, his legacy is curated with modern precision. In Yiyang, visitors find 'Cleanness Coffee'—a nod to Fang’s philosophy of 'poverty and simplicity'—and '15-minute reading circles' designed to embed ideological education into daily urban life. This is not merely nostalgia; it is a calculated effort to use political heritage as a catalyst for social and economic mobilization.

The county’s ideological centerpiece is the Jiangxi Fang Zhimin Cadre Academy, where the curriculum shifts away from dry theory toward emotional resonance. Teachers like Zhuge Fanglin employ multimedia presentations and field trips to ‘soul-stirring’ historical sites, successfully eliciting tears and vows of loyalty from cadres and soldiers alike. This pedagogical shift aims to transform historical memory into a tangible ‘spiritual force’ that drives modern bureaucratic efficiency and rural revitalization projects.

Economically, Yiyang is punching above its weight, signaling that ideological fervor can coexist with—or perhaps fuel—capitalist-style growth. During the '14th Five-Year Plan' period, the county's GDP surpassed 20 billion RMB, driven by a modernization of its industrial base focusing on calcium-based new materials and non-ferrous metals. For three consecutive years, Yiyang has secured the top rank in provincial high-quality development assessments, a metric that balances economic output with environmental protection and public satisfaction.

The integration extends to the tourism sector, where the logic of the ‘Red’ and ‘Green’ economies merge. At the UNESCO-listed Ge Feng (Turtle Peak), tourists can waive their entrance fees by reciting passages from Fang’s prison writings, a program that has seen thousands of participants since 2025. This 'immersive' approach to history ensures that revolutionary sites are not static monuments but active nodes in a regional network of cultural and ecological tourism.

Intriguingly, Yiyang’s narrative connects modern communism with much older traditions of Chinese loyalism. Local scholars trace Fang’s 'unyielding spirit' back to Song Dynasty figures like Xie Fangde and Chen Kangbo, who studied at the local Dieshan Academy. By linking the Communist martyr to these historical defenders of the Han Chinese state, Yiyang positions the current political order as the legitimate heir to a thousand-year tradition of patriotic integrity and cultural continuity.

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