In a nondescript venture capital office in New York, two entrepreneurs in their early thirties are commanding a premium price for a commodity that major banks failed to buy with billions: competence. Felipe Sinisterra and Dave Wang, founders of Wall Street Prompt, charge $25,000 per session to teach the world’s most elite financiers how to actually use the generative AI tools their employers have spent a fortune acquiring. Their curriculum focuses on high-stakes applications, such as using AI to analyze founder pitch videos or distilling thousands of words from earnings calls into actionable line items for financial models.
The client list for these sessions reads like a directory of global finance, including Citi, Bank of America, and T. Rowe Price. While these institutions have poured billions into proprietary AI suites and partnerships with firms like Anthropic, they have encountered a pervasive 'last-mile' problem. The executive suites are mandating an AI-first future, but the rank-and-file employees—many still using outdated workflows or struggling with prompt engineering—are falling behind. This gap has transformed AI training from a corporate perk into a necessary survival strategy for the modern banker.
Sinisterra and Wang bring a pedigree that resonates with their skeptical, high-performing audience. Sinisterra is a veteran of Goldman Sachs and SoftBank’s Latin America fund, while Wang, a Harvard graduate, led crypto investments at SoftBank before launching his own digital asset fund. Their transition from investors to educators occurred almost by accident; after moving to San Francisco to build a data business, they realized their newsletter audience of hedge fund managers didn’t want their data—they wanted their expertise on how to automate the tedious 90% of financial analysis.
The demand for their services is fueled by a palpable sense of industry-wide anxiety. In the first quarter of 2026, major US banks cut over 5,000 jobs despite reporting record-breaking profits. The signal to the workforce is unmistakable: robust balance sheets no longer guarantee job security, but technical adaptability might. As firms like JPMorgan roll out 'LLM Suites' to nearly all employees, the pressure to master these tools has shifted from 'innovation' to 'preservation' for individual analysts and associates.
As the market for AI training matures, Wall Street Prompt is facing competition from well-funded rivals like London-based Multiverse and Rogo Technologies. To maintain their edge, Sinisterra and Wang are moving beyond simple prompting to building a library of 'AI Agents' designed to mirror the specific thinking processes of financial analysts. They are also expanding their reach by launching $1,500 live-streamed courses for individuals and considering a move to Singapore to tap into the burgeoning demand for AI literacy in Asian financial hubs.