Alibaba Maintains Dominance as China’s AI Cloud Market Pivots to the Token Economy

Alibaba Cloud continues to lead China's 60-billion-yuan AI cloud market, but the industry is shifting from hardware-centric billing to a 'Token-based' economy. With daily Token usage growing 1,000-fold in two years, the competition is moving toward high-efficiency Model-as-a-Service (MaaS) delivery.

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Key Takeaways

  • 1Alibaba Cloud dominates the Chinese full-stack AI cloud market with a 40.1% share.
  • 2The market for AI-related cloud services reached 59.59 billion RMB in 2025.
  • 3Daily Token usage in China surged to 140 trillion by 2026, a thousand-fold increase over two years.
  • 4Cloud pricing models are shifting from 'GPU hours' to 'Token volume,' signaling the maturity of MaaS.
  • 5ByteDance's Volcengine and SenseTime are emerging as significant challengers to traditional cloud providers.

Editor's
Desk

Strategic Analysis

The pivot from GPU-based billing to Token-based billing is the most significant development in the Chinese tech sector this year. It signals that the 'war of a hundred models' has ended and the era of mass application has begun. Alibaba’s massive lead is impressive, but the rapid growth of ByteDance’s Volcengine suggests that companies with consumer-facing traffic are effectively converting that engagement into cloud demand. For global observers, this 1,000-fold increase in Token usage indicates that China is building a parallel AI ecosystem that prioritizes scale and cost-efficiency, potentially allowing Chinese firms to automate industrial and white-collar processes at a lower price point than Western counterparts currently allow.

China Daily Brief Editorial
Strategic Insight
China Daily Brief

The landscape of China’s cloud computing is undergoing a fundamental transformation as artificial intelligence shifts from a niche capability to the primary driver of infrastructure demand. According to the latest Frost & Sullivan data for 2025, the total market for full-stack AI cloud services—encompassing IaaS, PaaS, and MaaS—has reached 59.59 billion RMB. Alibaba Cloud remains the undisputed leader, commanding a 40.1% market share with revenues of 239 billion RMB, while Baidu, ByteDance’s Volcengine, and SenseTime follow as the trailing pack.

This shift in market leadership is accompanied by a radical change in how the industry measures value. The traditional metric of 'GPU hours' is being rapidly replaced by 'Token volume,' reflecting a transition toward Model-as-a-Service (MaaS) as the standard delivery method. By 2026, China’s daily average Token invocation has surpassed 140 trillion, representing a staggering 1,000-fold increase in just two years. This explosion in usage underscores how deeply generative AI is being integrated into the country's enterprise architecture.

Alibaba’s lead is attributed to its early and aggressive 'AI-first' strategy, which has integrated its Tongyi Qianwen models directly into its cloud infrastructure. However, the rise of Volcengine at 13.4% and SenseTime at 7.1% highlights a diversifying ecosystem. Specialized AI firms and social media giants are successfully leveraging their specific data advantages to challenge the established cloud incumbents, forcing a price war that is restructuring the economics of the entire sector.

Beyond simple compute power, the current market demands a fused approach that combines model training, inference platforms, and deployment tools. As the pricing systems for cloud services are rebuilt around output rather than hardware uptime, the focus is shifting toward efficiency and the 'democratization' of AI. This evolution suggests that the next phase of competition will be won not by those with the most chips, but by those who can provide the most cost-effective and accessible intelligence to various industries.

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