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Brands Rapidly Drop Zhang Yuqi as Surrogacy and Infidelity Allegations Ignite PR Crisis
Allegations from the ex-wife of Zhang Yuqi’s former husband have led multiple brands to swiftly remove her endorsements and state that partnerships have ended. Zhang has not publicly responded; the episode underscores how quickly reputational risk can translate into commercial fallout in China’s celebrity-driven marketplace.

A Candid Confession Restores a Fallen Star: How Li Yapeng's 31‑Minute Video Turned Crisis into Crowdfunding and Sales
A candid 31‑minute video by former actor Li Yapeng about Yanran Angel Children’s Hospital’s unpaid rent reversed public opinion and triggered millions of yuan in donations and surge in livestream sales. The episode illuminated the power of transparency but underscored structural weaknesses in charity hospital financing and the risks of celebrity‑dependent philanthropy.

Not Viral, Not Forgiven: Zhang Zetian’s Podcast and the Cost of Being Moderately Good
Zhang Zetian’s new podcast faced online accusations of “flopping” after decontextualised clips circulated, but a full viewing shows a deliberately mild, facilitative hosting style ill‑suited to short‑form algorithmic incentives. The episode highlights how clip culture and a demanding “big‑female‑lead” stereotype penalise moderation and reward spectacle.