# 100-Yuan Threshold

The Hundred-Yuan Sweet Spot: China’s Youth Abandon Vanity for 'Heart-to-Price' Value

Chinese youth are pivoting away from overpriced 'internet-famous' meals toward a 100-yuan 'hearty eating' trend that prioritizes emotional and substantive value over social media clout. This shift is forcing restaurants to adopt sophisticated livestreaming and tiered pricing strategies to capture a more pragmatic and selective demographic.