# 2026 FIFA World Cup

The $1.40 World Cup: How a Chinese 'Ultra-Value' Model is Disrupting Global Sports Merchandising

Hunan-based toy manufacturer Sunny & Sandy is disrupting the 2026 World Cup merchandise market by offering officially licensed mascot figurines for as little as 9.9 RMB. Leveraging a daily production capacity of one million units and a Hong Kong IPO filing, the company aims to export its high-volume, low-cost 'Mixue Bingcheng' business model to global consumers.