# 6.18 Shopping Festival

China’s E-Commerce Titans Reined In as Regulators Target ‘Involutionary’ Competition

Beijing regulators have summoned five major e-commerce platforms, including Alibaba and JD.com, to address unfair competition and lack of transparency during the '6.18' shopping festival. The move targets 'involutionary' tactics and misleading subsidy claims that harm merchants and consumers alike.