# 600519.SH

Moutai’s Hangover: China’s ‘Bulletproof’ Spirits Giant Suffers First Double Decline in Decades

Kweichow Moutai has reported its first dual decline in revenue and profit since its 2001 IPO, marking a historic turning point for China's most valuable liquor brand. The results highlight a struggling secondary product line and the high costs of a transition toward direct-to-consumer sales amidst a cooling economy.