# 618 Shopping Festival

The Premium Pivot: Apple and Huawei Ignite a High-Stakes Price War in China

Apple and Huawei have launched aggressive price cuts ahead of China's 618 shopping festival, with the iPhone 17 and Huawei's flagship foldables seeing discounts of up to 3,000 RMB. This marks a shift toward 'value competition' as both giants sacrifice margins to secure market share amidst rising component costs.