# ADS Max

Huawei Signals Pricing Power with Premium Smart-Driving Hike

Huawei's automotive subsidiary, Yinwang, will increase the price of its 'Qiankun' ADS Max smart-driving package from 32,000 to 36,000 RMB on July 1, 2026. The price hike is accompanied by enhanced service protections for urban and highway navigation features, signaling a shift toward higher-margin software monetization in the smart car sector.