# AI Subscriptions

OpenAI’s $100 Developer Gamble: Escalating the Arms Race for the Coder’s Desktop

OpenAI has launched new 'Pro' subscription tiers priced at $100 and $200 per month to compete directly with Anthropic for the developer market. These plans offer significantly higher usage limits for Codex, reflecting a strategic shift toward capturing high-value professional users as AI-assisted coding sees explosive growth.