# AI face‑swap

When Faces Become Templates: The Rising Cost of AI Deepfakes for Stars — and Ordinary People

AI face‑swap tools have turned real people’s videos into reusable templates at minimal cost, leaving victims — from influencers to global studios — to shoulder complex and expensive battles to prove harm. The imbalance between cheap creation and costly enforcement is accelerating calls for legal reform, licensing deals and technical safeguards to protect personal likenesses and IP.