# AI marketing

Baidu and Tencent Splash Cash Ahead of Lunar New Year — A High‑stakes Push for Users and AI Attention

Baidu will distribute RMB 500 million via its Wenxin assistant between January 26 and March 12, while Tencent’s Yuanbao plans a RMB 1 billion Lunar New Year giveaway starting February 1. The campaigns marry traditional festival red‑packet culture with AI marketing and social sharing tactics to boost engagement and gather user data ahead of a critical commercial season.