# AI pricing

China’s Zhipu Pushes Prices Up as GLM-5 Goes Global — A Turning Point for Domestic AI Commercialisation

Zhipu Technology raised prices for its GLM Coding Plan and launched GLM-5 overseas on February 12, citing surging developer demand and the need for heavier investment in compute and model optimisation. The increase — 30% or higher domestically and substantially larger on overseas API pricing — marks a shift in China’s AI industry from low‑price competition to value-based monetisation.