# Advertising monetisation

Ma Huateng’s AI U‑Turn: From Caution to a High‑Stakes Bet on WeChat and Compute

Over three years Tencent’s stance on AI has shifted from cautious integration to active, capital‑heavy deployment. Ma Huateng has reorganised AI teams, beefed up compute spending and launched a CNY 1bn promotional push to seed an AI assistant inside WeChat, betting the company’s social graph and ad franchise can translate into AI dominance.