# Amazon Global Selling

Guangdong’s Decade of Digital Dominance: How a 55-Fold Surge Redefined Global Trade

Guangdong’s cross-border e-commerce sector has grown 55-fold since 2015, reaching a projected 623 billion RMB and accounting for over one-third of China’s total digital exports. The 2026 Guangzhou fair highlighted the critical role of AI in enabling sellers to transition from simple manufacturing to sophisticated global brand management.