# Ancient Method Gold

The Gilded Trap: Why China’s Ultra-Luxury Jeweler is Losing Its Shine

Laopu Gold, once the 'luxury' star of the gold industry, is facing a severe valuation crash as its unhedged bet on rising gold prices backfires. With billions in inventory bought at market peaks and a debt-laden balance sheet, the company’s ultra-premium pricing model is under intense pressure from cooling consumer demand.