# Ant Fortune
Latest news and articles about Ant Fortune
Total: 2 articles found
The Influencer Trap: China’s Mutual Fund Industry Grapples with the Cost of ‘Traffic’
Green Fund Management leveraged a social media influencer to grow a near-defunct fund by 560 times in under two months, highlighting a shift toward 'fan-finance' in China. The move has sparked intense debate over regulatory boundaries, ethical conflicts in fee structures, and the dangers of prioritizing marketing traffic over investment performance.
Platforms Bolt the Door: China Permanently Bans Finance Influencer in Crackdown on Off‑Channel Fund Sales
Ant Fortune and Douyin permanently banned a popular finance influencer known as “Little Sheep” for alleged illegal fund sales, following an earlier muted suspension on another platform. The action highlights Beijing’s stepped‑up enforcement over online fund distribution and signals stricter platform responsibility for financial promotions.