Latest news and articles about Athletic Footwear
Total: 1 articles found
Saucony has successfully emerged as a top-tier brand in China's premium athletic market, recording over 20% growth in early 2026 after two previous failed entries. Under the management of Xtep, the brand has leveraged 'Foundercore' aesthetics and strategic pricing to transition from a niche professional runner’s choice to a mainstream middle-class lifestyle symbol.
