# B2B Transformation

Midea’s Reinvention: Fang Hongbo’s High-Stakes Gamble to Shed the 'Old Industry' Label

Midea Group has posted record-breaking 2025 financial results, highlighted by a 32.4 billion yuan dividend and a strategic pivot toward B2B technology. Chairman Fang Hongbo is leading a radical internal reform to shed Midea's image as a traditional manufacturer and combat rising competition from tech giants like Xiaomi.