# BRAVIA
Latest news and articles about BRAVIA
Total: 2 articles found
When Sony Goes to TCL: The End of the Japanese TV Dynasty and a New Chapter in Global TV
TCL and Sony have agreed to form a joint venture in which TCL will hold a 51% controlling stake in Sony’s TV and home‑audio business, reflecting a strategic pivot by Sony away from capital‑intensive hardware and a major upgrade for TCL into the premium TV segment. If completed, the deal would accelerate industry consolidation, deepen vertical integration with TCL’s panel arm, and symbolically mark the end of Japan’s decades‑long dominance of the television market.
TCL to Take Operational Control of Sony’s TV Business in Move That Could Accelerate Industry Consolidation
TCL Electronics and Sony have agreed a memorandum of understanding to form a joint venture in which TCL would hold 51% and Sony 49% to run Sony’s home entertainment business, including BRAVIA-branded TVs. The deal, subject to a final agreement by March 2026 and operations beginning April 2027, would give TCL operational control of Sony’s TV unit and could accelerate consolidation in the global television market. The transaction pairs TCL’s rising manufacturing and panel capacity with Sony’s premium brand, promising scale and market-share gains but raising questions about brand stewardship, regulatory approval and competitive responses from other global players.