# Beijing Market Regulation

The Mirage of Discounts: Beijing Reins in E-Commerce Giants over False ‘10-Billion’ Subsidies

Beijing regulators have cracked down on major e-commerce platforms for misleading promotional tactics and predatory 'involutionary' competition during the 6.18 shopping festival. The move highlights a growing state intolerance for deceptive '10-billion-yuan subsidy' claims and aims to protect merchant sustainability.