Latest news and articles about Beijing Spring Festival Gala
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Baidu is offering users a share of RMB 500 million in cash rewards via its Wenxin assistant from Jan 26 to Mar 12, with individual prizes up to RMB 10,000, and has been named chief AI partner for the 2026 Beijing Spring Festival Gala. The promotion is a marketing gambit to boost engagement and legitimacy amid intense competition among Chinese tech firms for AI users, but it carries economic and regulatory risks.
