# Bundled Sales

Distilled Deception: Kweichow Moutai Subsidiary Severs Ties Over Predatory Bundling Scandal

Kweichow Moutai’s health wine subsidiary has terminated a partnership with a third-party marketer after a scandal involving the forced bundling of four sub-brand bottles for every one bottle of flagship Feitian Moutai. The move highlights Moutai's ongoing struggle to protect its brand prestige from unauthorized 'parasitic' marketing tactics that mislead high-net-worth investors.