# ByteDance Volcano Engine

AI Crashes China’s Spring Gala: Billions in Red Packets, Virtual Stages and a Race to Keep Users

China’s Spring Festival Gala has been repurposed into a high‑stakes marketing and technical showcase for AI firms, with Alibaba, ByteDance, Tencent and Baidu spending heavily on sponsorships, hongbao and live technical support. The central question is whether holiday‑driven spikes in downloads and engagement can be converted into lasting user habits and commercial ecosystems.