# CSOT

When Sony Goes to TCL: The End of the Japanese TV Dynasty and a New Chapter in Global TV

TCL and Sony have agreed to form a joint venture in which TCL will hold a 51% controlling stake in Sony’s TV and home‑audio business, reflecting a strategic pivot by Sony away from capital‑intensive hardware and a major upgrade for TCL into the premium TV segment. If completed, the deal would accelerate industry consolidation, deepen vertical integration with TCL’s panel arm, and symbolically mark the end of Japan’s decades‑long dominance of the television market.