# China Corporate Succession

Stripping the Legacy: Kelly Zong’s High-Stakes Gamble to ‘De-Wahaha’ Her Empire

Kelly Zong is accelerating a 'de-Wahaha-fication' strategy by rebranding her private entities and launching products independent of her father's legacy. However, this shift has triggered a catastrophic drop in shipments, labor unrest, and legal challenges from state shareholders and family rivals.