# China E-commerce
Latest news and articles about China E-commerce
Total: 5 articles found
The Perils of Digital Heritage: Haihe Dairy’s Livestreaming Crisis Exposes the Fragile Allure of China’s 'Time-Honored' Brands
Haihe Dairy’s recent livestreaming controversy reveals the risks legacy brands face when outsourcing their digital presence to third-party distributors. As the company expands nationally through its popular flavored milk line, it struggles to maintain quality control across a fragmented network of 'official' online storefronts.
Milk and Innuendo: The Fall of a Chinese 'Time-Honored' Dairy Brand in the Live-Streaming Jungle
Tianjin Haihe Dairy has terminated its relationship with a third-party distributor after a viral live-stream used sexual innuendo to sell milk. The scandal has sparked a national debate over the lack of oversight in live-stream e-commerce and the reputational risks facing China’s legacy state-owned brands.
Digital Harvests and Silk Road Streams: Beijing’s Strategic Pivot for E-commerce
China's Ministry of Commerce has released a comprehensive guiding opinion to integrate e-commerce with the real economy, focusing on rural revitalization and global trade infrastructure. The policy emphasizes 'village streaming' and 'Silk Road E-commerce' as key drivers for new economic growth and supply chain resilience.
The Cost of Credibility: Dong Yuhui and the Fallacy of ‘Australian’ Supplements
A scandal involving 'fake' Australian supplement brand Ausupreme has targeted superstar livestreamer Dong Yuhui, testing his reputation for integrity. The case highlights the persistent 'fake foreign brand' tactic in China and suggests that top influencers must now act as de facto quality regulators to maintain consumer trust.
China’s Under-the-Counter Injectables: The Dangerous Proliferation of DIY Medical Aesthetics
An investigation has uncovered that major Chinese e-commerce platforms are illegally selling Class III medical injectables directly to consumers. Driven by a trend of 'consumer downgrading,' this grey market bypasses professional oversight, leading to severe medical risks and exposing significant regulatory gaps in the platform economy.