# China No.1 document

China’s New ‘No.1’ Policy Pushes EVs, Smart Appliances and Green Materials into the Countryside to Drive Rural Consumption

China’s central No.1 document for the new Five‑Year period targets a boost to rural consumption by promoting NEVs, smart appliances and green building materials in the countryside and by improving recycling systems. Recent data show rural retail growth already outpaced urban areas in 2025, and policymakers hope to translate rising rural incomes into sustained demand, while facing infrastructure and implementation challenges.