# China Retail Trends
Latest news and articles about China Retail Trends
Total: 2 articles found
Business
Old Milk, New Problems: Why a Livestreaming Scandal Threatens One of China’s Most Storied Dairies
Tianjin-based Haihe Dairy is facing a reputation crisis after a third-party distributor’s livestreaming error exposed the fragility of its digital expansion strategy. The incident highlights the systemic challenges heritage brands face in managing brand consistency across decentralized e-commerce platforms.
SoBiz2026年4月13日 10:28
#Haihe Dairy#Livestreaming E-commerce#Time-Honored Brand
Business
Cracks in the Pedestal: Dong Yuhui and the Identity Crisis of Chinese Livestreaming
Dong Yuhui's livestreaming venture is facing a major trust crisis following a series of product scandals, most notably the promotion of a fake Australian supplement brand. The controversy underscores a broader shift in Chinese e-commerce, where the 'trust dividend' of top influencers is fading as consumers return to more rational, utility-driven purchasing habits.
SoBiz2026年4月11日 06:28
#Dong Yuhui#Livestreaming E-commerce#China Retail Trends