# China Ruyi

The IP Alchemist: Ke Liming and the End of the Wanda Cinema Dynasty

Wanda Film has officially rebranded as Ruyi Film & Entertainment, marking the final exit of billionaire Wang Jianlin and the rise of IP specialist Ke Liming. The transition signals a shift from real-estate-led cinema growth to an integrated content and 'social entertainment' model backed by Tencent.