# China TV market
Latest news and articles about China TV market
Total: 2 articles found
TCL Bets Big on Bigger Screens: 85‑in TVs Lead Sales as Mini‑LED Goes Mass‑Market
Facing a decade‑low in TV unit sales, TCL is doubling down on larger displays and mass‑market Mini‑LED technology as the primary lever to revive purchasing. The company says 85‑inch sets are already its top revenue generator in China, while industry data shows Mini‑LED is the fastest‑growing technology as prices fall and scale improves.
TCL Says 85‑Inch and Bigger Screens Will Drive the Next Phase of China’s TV Market
TCL’s China president, Lu Chunshui, said at AWE2026 that 85‑inch TVs generated the most revenue for TCL in China in 2025, outpacing 75‑inch sets in value despite lower unit sales. He predicts 85‑inch and larger screens will be the primary source of incremental growth, a trend driven by premiumisation, technology advances and changing viewing habits but constrained by logistics and living‑space realities.