# China luxury

Moutai Scrambles After Zodiac-Label Typo — A Small Slip, Big Implications for a Sacred Brand

A printing error on Moutai’s 2026 Horse-year packaging turned the character 昴 into 昂, prompting rapid company action to correct supplies and offer exchanges. While the mistake risks minor reputational damage, collectors’ interest in misprints could make the flawed bottles more valuable on the secondary market.