# China media
Latest news and articles about China media
Total: 2 articles found
China’s Podcast Moment: Celebrities, Platforms and the High‑stakes Rush into Video Talk Shows
A wave of Chinese celebrities and influencers are launching video podcasts as platforms such as Bilibili and Xiaohongshu weaponise creator funds and tools to win high‑value audiences. The format boosts engagement and brand opportunities but faces hurdles: high production costs, uneven on‑camera talent, and a concentration of success among established personalities.
Not Viral, Not Forgiven: Zhang Zetian’s Podcast and the Cost of Being Moderately Good
Zhang Zetian’s new podcast faced online accusations of “flopping” after decontextualised clips circulated, but a full viewing shows a deliberately mild, facilitative hosting style ill‑suited to short‑form algorithmic incentives. The episode highlights how clip culture and a demanding “big‑female‑lead” stereotype penalise moderation and reward spectacle.