# China restaurant chains
Latest news and articles about China restaurant chains
Total: 3 articles found
How a Northern Pizza Buffet Won China’s Students — and Why Its IPO Is a Risky Bet
Bigge Pizza, a northern Chinese self‑service pizza buffet, has become a youth cultural phenomenon and is preparing for a Hong Kong IPO after rapid revenue growth. Its model — crowdsourced menu innovation, aggressive student pricing and a social media‑fuelled fan base — drives strong weekday traffic, but national expansion faces heavy costs, financial leverage and entrenched southern competitors.
Xibei’s Retreat: How a Social-Media Feud Exposed a Chinese Chain’s Fragile Economics
A public feud between Xibei founder Jia Guolong and influencer Luo Yonghao has coincided with a sharp operational retrenchment at Xibei, which plans to shutter 102 stores after reporting a 50% drop in January sales. The episode highlights how reputational attacks over alleged use of pre‑prepared ingredients can amplify real economic fragility in China’s full‑service restaurant sector.
China’s Chains at a Crossroads: Cut Costs, Rebuild Supply Chains or Cede the Middle Market
Wang Dongming, a Chinese restaurant chain strategist, warns that the industry’s problem is not pre‑prepared food itself but a cost‑structure mismatch between restaurants and consumers. He urges chains to outsource heavy manufacturing to specialised third parties, sharpen customer targeting, and choose between premium or mass‑market positioning rather than clinging to a shrinking midmarket.