# Chinese Appliances

Gree’s Cold Winter in a Global Heatwave: Why China’s 'Air Conditioning Queen' is Bowing to Reality

Despite a global surge in demand for cooling systems, Gree Electric has fallen behind rivals Midea and Haier in overseas expansion. Chairwoman Dong Mingzhu has admitted to strategic failures, prompting a leadership shakeup and a pivot toward localized global operations to combat shrinking domestic growth.