# Chinese Brands
Latest news and articles about Chinese Brands
Total: 3 articles found
Beyond the Bargain Bin: Alibaba’s AliExpress Pivots to Brands in a High-Stakes Duel with Amazon
AliExpress is shifting its global strategy from low-cost unbranded exports to a brand-centric model to compete with Amazon and Temu. This pivot is driven by rising international compliance costs and a strategic need to move Chinese manufacturers up the global value chain.
The Labubu Paradox: Why China’s Pop Mart is Winning the Long Game in IP Evolution
Despite market fears regarding over-reliance on the Labubu IP, Pop Mart’s 2025 financial results reveal a robust, multi-tiered IP ecosystem that is successfully diversifying into global markets and new product categories. The company is transitioning from a blind-box retailer into a comprehensive entertainment group akin to Disney or Sanrio.
A Bitter Aftertaste: The Fading Glory of China’s ‘National Toothpaste’ Giant
Liangmianzhen, a legendary Chinese toothpaste brand, has suspended trading amid a planned change in control following an 88% drop in annual profit. The company is struggling with mounting inventory and intense competition, marking a significant decline for a once-dominant national icon.