Latest news and articles about Chinese Consumer Behavior
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The 2026 618 e-commerce festival marked a strategic pivot for China's alcohol industry, moving from aggressive discounting to price stability and brand-led growth. Driven by a combination of the 2026 World Cup and the Dragon Boat Festival, major brands successfully defended their price floors while seeing a surge in demand from both traditional Baijiu drinkers and a growing demographic of younger, female consumers.
