# Chinese Liquor Market

From Chemicals to Baijiu: Wuliangye Taps Industrial Veteran to Navigate Sector Headwinds

Wuliangye has appointed industrial veteran Deng Min as its new chairman to lead the company through a period of market contraction. Deng, who brings decades of experience in chemical manufacturing and state-owned investment, replaces Zeng Congqin in a move that emphasizes operational reform over traditional political leadership.