# Chinese Menswear

Changing of the Guard: Youngor’s Heiress Takes the Reins of China’s Menswear Empire

Li Rucheng, the founder of Chinese menswear giant Youngor Group, is stepping down from the board to make way for his daughter, Li Hanchong. This transition marks a significant moment of succession for the multi-billion dollar conglomerate as it seeks to modernize its brand for a new era.