# Chinese consumer
Latest news and articles about Chinese consumer
Total: 2 articles found
Moutai’s Comeback: How Direct Sales and Dynamic Pricing Re‑centred China’s Consumer Rally
Kweichow Moutai’s stock rallied after the company expanded direct sales of its flagship Feitian product and implemented more flexible pricing, pushing its market value to about ¥1.94 trillion and lifting consumer sectors. The move has sharpened investor perceptions of Moutai as a consumption bellwether, even as precious metals saw a sharp, leverage‑driven pullback.
China’s ‘Kimchi King’ Jixiangju Sells Control to FountainVest, Founder Steps Aside as IPO Lingers
Jixiangju, a leading Sichuan condiment maker long expected to list, has been sold to private equity firm FountainVest in a deal transferring roughly 92% of equity and effectively ending founder Ding Wenjun’s control. The transaction lets early investors monetise and could accelerate or reshape Jixiangju’s path to a public listing while altering competitive dynamics in China’s condiment market.