Latest news and articles about Chinese e‑commerce
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Pinduoduo has amplified its Lunar New Year campaign by upgrading a large subsidy programme and launching three major promotional tracks under its 百亿补贴 channel, combining deep price cuts, coupon and membership incentives, and targeted supply‑chain support. The move aims to spur festival spending, broaden market access for domestic and global fresh produce, and consolidate the platform’s reach into China’s counties and western regions.
