# Chinese e-commerce

Honor, Baseus and Nubia Join AliExpress Push as 50+ Chinese Brands Race to Grow Overseas

More than fifty Chinese consumer-tech brands, led by Honor, Baseus and Nubia, have joined AliExpress’s “Super Brand Going Overseas” programme to accelerate international sales. The move bolsters Alibaba’s cross-border marketplace while reflecting a wider trend of Chinese firms using platform partnerships to globalise amid domestic slowdown and intensifying competition.