# Chinese restaurant industry
Latest news and articles about Chinese restaurant industry
Total: 2 articles found
A Founder’s Fight with Public Perception: Why Xi Bei’s 102 Store Closures Are More Than an Influencer Feud
Xi Bei will close 102 stores and lay off about 4,000 workers as it faces over RMB 600 million in projected losses, a crisis compounded by a public feud between founder Jia Guolong and influencer Luo Yonghao. The dispute highlights how consumer perceptions, amplified online, can inflict severe damage on dining chains already facing a broad consumption downturn and dimming IPO prospects.
Xibei’s Retreat: How a Viral Roast Exposed Deeper Faultlines in China’s Casual‑Dining Sector
Xibei has closed about 120 stores and faces losses surpassing 500 million yuan after a trust crisis over its use of pre‑prepared ingredients was amplified by a viral post from internet personality Luo Yonghao. The shutdowns reflect deep structural pressures in China’s casual‑dining sector — high rents, falling per‑meal spending and fragile brand trust — rather than a single cause.