# Consumer Crisis

Sushi Stacks and Sticky Plates: The High Cost of Sushiro’s Viral Success in China

Sushiro, the popular Japanese conveyor-belt sushi chain, is facing a severe PR crisis in China after health inspectors in Hangzhou found pervasive hygiene failures. Despite high profits and rapid expansion, the brand's low-cost, high-volume model is under fire for failing to maintain basic food safety standards.